Google Search Console

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What is Google Search Console?

Google Search Console is a powerful tool for SEO professionals and website owners alike. It provides valuable insights into how your website is performing in search results and can help you identify and address any issues that may be affecting your ranking. In this article, we'll discuss three of the most important SEO topics that you can monitor using Google Search Console. Unlike third-party tools like Ahrefs, Moz, and SEMrush, Google Search Console provides accurate, real-time data directly from the source - Google.

One of the most significant advantages of using Google Search Console is that it is entirely free to use. Unlike many third-party tools, there is no need to pay for a subscription or pay for access to certain features. This makes it accessible to anyone with a website, regardless of budget. Another advantage of using Google Search Console is that it provides detailed information about how Google crawls and indexes your website. This includes information about crawling errors, sitemaps, and crawl statistics. This information can be incredibly valuable for understanding how Google is interpreting your website and making improvements to improve your visibility in search results.

Another great feature of Google Search Console is seeing which keywords and phrases people use to find your website. This is incredibly useful for understanding which content resonates with your audience and which topics you should focus on creating more content around. Google Search Console also provides detailed data on the click-through rate (CTR) and average position of your website in search results. This data can be used to understand your website's performance in search results and make changes to improve your visibility. Additionally, Google Search Console has a feature called "Search Analytics," which allows you to see which queries are driving traffic to your site, how many clicks you are getting, and how many impressions you are getting. This feature is helpful for understanding which keywords you should focus on and which ones you should ignore.

Google Search Console also provides a feature called "Structured Data Testing Tool," which allows you to test your structured data, markups, and rich snippets for potential errors. This feature is essential for ensuring that your website's structured data is correct and that Google can understand the meaning of your content, which we can dive into another time. Lets take a look at my top three things to track in Google Search Console.

Website crawl errors

Ensuring that Google can crawl your website efficiently and effectively is crucial for good SEO. Google Search Console provides information on crawl errors, helping you identify and fix any issues that may be hindering your website's ranking. Crawl issues come up when Google's search spiders have problems accessing and analyzing the content on your website. These mistakes can have a big impact on your website's rating, so keep an eye on them and fix them as soon as possible. Google Search Console provides thorough information about crawl errors, including the individual pages causing the problems and suggestions for resolving them.

To fix crawl errors in Google Search Console (GSC)

-Identify the type of crawl error: In GSC, go to the "Crawl Errors" section to see a list of crawl errors and their type (e.g. 404 Not Found, 500 Server Error, etc.)

-Fix the source of the error: Depending on the type of error, you'll need to take different steps to fix it. For example:

404 errors: Ensure that broken links are updated or removed, and redirect the broken URL to a relevant page if possible.
500 server errors: Check your server logs for any technical issues and resolve them.
Soft 404 errors: Make sure that the page returns a proper 404 status code when it's not found.

-Fetch as Google: Once you have fixed the error, use the "Fetch as Google" tool in GSC to request Google to recrawl the URL. This will help Google re-index the fixed page and update its search results.

-Monitor the results: Check GSC regularly to see if the crawl errors have been resolved. If you still see crawl errors, repeat the above steps until they are fixed.

Google Search Console Keyword Research queries

Keyword performance

Google Search Console allows you to monitor how your website is ranking for specific keywords and phrases. You can use this information to optimize your content for better visibility in search results. Keywords are an essential part of SEO, and Google Search Console provides information on how your website is ranking for specific keywords and phrases. This information can help you understand how well your website is performing for different keywords, and identify areas for improvement. For example, you may notice that your website is ranking well for some keywords but poorly for others. By optimizing your content for those poorly ranking keywords, you can improve your website's visibility in search results. We suggest watching this video on GSC Keyword Performance

Backlink analysis

Analyzing the links pointing to your website is important for understanding its authority and credibility. Google Search Console provides information on the websites linking to your site, helping you identify any toxic links that may be damaging your ranking. Backlinks, or links from other websites pointing to your site, play a crucial role in determining your website's authority and credibility. Google Search Console provides information on the websites linking to your site, helping you identify any toxic links that may be damaging your ranking. You can use this information to reach out to the website owners and request that they remove the link, or to disavow the link in Google Search Console, which tells Google not to take the link into consideration when ranking your website.

In conclusion, Google Search Console is a must-have tool for anyone serious about improving their website's SEO. By monitoring website crawl errors, keyword performance, and backlink analysis, you can stay ahead of the competition and ensure that your website is ranking well in search results. So, if you haven't already, start using Google Search Console today! If you want more information on how 417BOOM can help you with your online visibility, reach out to us today!

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On a smaller scale, website experience is just as important as any other client acquisition strategy. Even if you have a purchase-ready client at hand, providing a poor experience can be off putting to them to the point where they look for other options. Structurally, your business website should provide an easy to navigate pages. To give you a better idea as to how your web pages should look, the best experiences provide web pages that lead to a purchase without the client even realizing they are in a sales process.

Many businesses do not rank well due to branding. This is because their business is not listed in local directories, review websites and other resources. After checking existing listings for the business, we will ensure that the business is listed in the national/local directories and review websites. We will work closely with the marketing and sales department of the business to ensure that the listing is comprehensive, contains accurate information about the contact details of the business. Most businesses offer a wide range of products and services, and we will ensure that all these details are included for the business.

In Googles eyes, they want to put the BEST sites in front of customers and it boils down to trust. This is not an overnight process and will take months to get there (especially new sites) Trust, just like in life, takes time to build and requires other factors to help maintain. This is our bread and butter. We have thousands of links in our private network and have access to hundreds of thousands web bloggers to help give you the boost you need. Great links gives you authority to your site and helps move it up in the search engines.